In 1977 the Roberto Coin company was founded. Even today Roberto Coin is still contributing ideas to his company. Roberto Coin quickly became famous amongst the high end jewelry industry. In 2000 Roberto Coin jewlery placed seventh among some of the best known designers in the United States. In 2002 the brand placed third in the international panorama and first among Italian jewelers. Roberto Coin jewlery is constructed of eighteen karat yellow and white gold. He is well known for setting a genuine ruby on the inside of most of the jewelry made. It was an old Egyptian myth that it would bring you great health and good fortune.